Marketing

Marketing Consultation for Companies Offering FSC-Certified and Other “Green” Wood Products

If you manufacture or distribute FSC-certified or other “green” wood products, then your marketing should target the green building movement. LEED and other green building rating systems are among the main market drivers not only for FSC-certified wood products, but also for reclaimed wood, salvaged wood, bamboo, and other ecological building materials. I have nearly two decades of experience marketing and selling FSC-certified and other environmentally-responsible wood products to the green building movement. I have a thorough understanding of the nuances of LEED and other major green building rating systems—particularly as they apply to wood products. I help companies develop marketing strategies and tools tailored to the needs of the architects, designers, developers, facilities managers, and contractors who lead the green building movement.

Strategy and Planning
The most effective marketing campaigns start with a plan that identifies clear targets and strategies for gaining exposure in the green building market and generating sales leads.

CEU PPT Programs
I have developed numerous scripted PowerPoint programs tailored to the needs of green building professionals for a variety of clients in the wood products industry. These programs are designed so as to qualify for Continuing Education Units under AIA, Green Building Certification Institute (continuing education for LEED APs), and other design professional credential maintenance programs.

Website Content
I have developed content for the websites of numerous wood products manufacturers, wholesale distributers, and retailers aimed at green building professionals. I can tailor this content to your company’s needs efficiently and cost-effectively. Why reinvent the wheel?

Other Marketing Collateral
Many of the elements that make up a website that effectively serves green building professionals can be applied to all manner of marketing collateral: brochures, merchandising, sampling, advertising, and so on.

See examples of my work:

Walk Green brochure

ForestGrown brochure

Woodbank website

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